2024 / Freshmarketer / orchestration
Organizing marketing
around time, not channels
A calendar that turns scattered campaigns
into a coherent customer journey.
/ about Freshmarketer
Marketing automation platform that helps businesses run campaigns, track user behavior, and drive customer conversions. It integrates with business tools to deliver data-driven insights and personalized experiences.
/ PROBLEM
Marketers typically run 20+ campaigns every month, often doubling during seasonal spikes. But the real problem wasn’t volume. It was visibility.
In the existing experience campaigns lived across:
Email
SMS
WhatsApp
Social media
Each worked well in isolation, but together they created an unpredictable customer experience. Users had no clear sense of what communication a customer would actually receive over time.
/ Why this problem was critical to solve
Without a clear timeline, marketers unknowingly over-communicated.
Customers experienced this as spam, causing lower engagement and churn. The platform only explained problems after they happened and
we needed to help prevent them before sending.
/ Hypothesis
Organizing marketing around time instead of channels will shift users from reactive sending to planned communication.
/ Pain Points
Fragmented planning
No awareness of audience pressure
Reactive debugging
Coordination overhead
/ Design goals
Turn campaign execution into guided communication planning.
/ final design
/ month - week - day view
Different views support different decisions:
Month → understand communication load
Week → coordinate across channels
Day → execute confidently
/ gen-ai assist
AI recommendations suggest better timing proactively, shifting the product from reporting performance to guiding decisions.
/ unified campaign / event creation
Campaign creation starts from time, not from channel, making scheduling a planning action rather than a final step.
/ view controls
